If you decide not to proceed with an order you should be careful about how you inform the shopper. In particular, you should avoid relaying information about the integrity of the shopper, as some of those you reject will almost certainly be genuine (just as some of the acceptances may be fraudsters).
You need to ensure that your terms and conditions are clearly visible to shoppers before they place orders and ideally the checkout process should include explicit acceptance of the terms by the shopper before an order can be placed. You should include your right to reject orders and specify the point in the order/delivery process where the order is accepted. You should take specific legal advice in relation to your business and applicable law. However, a possible clause to cover this would be as follows:
"Order acceptance and the completion of the contract between you and us will take place on the dispatch to you of the Products ordered, unless we have notified you that we do not accept your order, or you have cancelled it in accordance with the instructions in How to Cancel an Order.
Non-acceptance of an order may be a result of one of the following:
The product you ordered being unavailable from stock.
Our inability to obtain authorisation for your payment.
The identification of a pricing or product description error.
Your failure to meet the eligibility to order criteria set out in the main Terms and Conditions."
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