The category of cardholder:

• Premium Credit - indicates customers with the highest spending potential, with annual card spending of $40,000+. This currently includes premium credit card holders and AMEX card users.

• Mass Affluent Credit - indicates the mid-upper tier of customers (household incomes of $100,000+). This includes Visa, Mastercard, and Discover.

• Credit - indicates credit cardholders who are considered non-affluent, plus those whose affluence level is unknown.

• Debit - indicates debit cardholders; applies to Mastercard, Visa, and Discover.

• Prepaid - indicates prepaid debit cardholders (for example, Gift, Payroll, General Prepaid, Teen). This applies to Mastercard, Visa, Discover, and American Express.

• Other - indicates customers using alternative payments (PayPal, Direct Debit) and any payments that do not fit the above categories.

The total number of authorization attempts for each payment card type for the designated reporting group and time period.

These counts are shown in the Acquired Customers pie chart when you hover over a payment card type.

The share of authorization attempts segmented by affluence and payment card type as a percentage of the total authorizations attempted.

These percentages are represented in the Acquired Customers pie chart.

The total number of approved authorizations for each card type for the designated reporting group and time period.

The share of authorization approvals that occurred for each payment card type as a percentage of the total authorizations approved.

The total number of individual deposits resulting from successful payment authorizations.

The average value of successfully authorized transactions. This is the best metric for comparing the value of a segment to your business.

The total deposit amount for each payment card type for the designated reporting group and time period.

These counts are shown in the Converted Customers pie chart when you hover over a payment card type.