Insights - Prepaid

The Prepaid Report view of the Insights Dashboard indicates the ratio of reloadable to non-reloadable prepaid cards used by customers. Reloadable cards have higher relative ticket values, and can be used for recurring billing options. Non-reloadable cards indicate customers with low retention rates, very low ticket values, and poor conversion rates due to low or insufficient card balances. The data and charts in the report are segmented by reloadable, non-reloadable, and unknown cards.

Prepaid Report

The table below describes each of fields in the Prepaid Detail table.

Prepaid Detail Table Field Definitions
Field	Description
Prepaid Type	The prepaid card type (Reloadable, Non-reloadable, or Unknown).
# of Auths	The total number of authorization attempts for each payment card type for the designated reporting group and time period. These counts are shown in the Acquired Customers pie chart when you hover over a payment card type.
% of Total Auths	The share of authorization attempts segmented by reloadable and non-reloadable card type as a percentage of the total authorizations attempted. These percentages are represented in the Acquired Customers pie chart.
# of Approved Auths	The total number of approved authorizations for each card type for the designated reporting group and time period.
Approval %	The share of authorization approvals that occurred for each card type as a percentage of the total authorizations approved.
% With Returned Balance	The share of authorization approvals that returned information on the card’s remaining balance in the response.
# of Approved Deposits	The total number of individual deposits resulting from successful payment authorizations.
Avg. Deposit Amount	The average value of successfully authorized transactions. This is the best metric for comparing the value of a segment to your business.
Total Deposits Amount	The total deposit amount for each card type for the designated reporting group and time period. These counts are shown in the Converted Customers pie chart when you hover over a payment card type.
% of Total Deposits	The deposit amount for each card type as a percentage of the total deposits. These percentages are represented in the Converted Customers pie chart.