Issuer Country Indicator

Knowing the country of the Issuing bank helps you in two respects. From a sales and marketing standpoint, this knowledge allows you to better analyze the purchasing patterns of your customers based upon their country of origin. Knowing these customer demographics can allow you to tailor marketing campaigns to take advantage of this geographic information. Likewise, you can use this information to analyze the successfulness of tailored campaigns.

The second advantage to having this information readily available is that you can use it to help determine possible patterns of fraud. With this knowledge in hand, you can use the International Card Filtering feature to limit your exposure to international fraud originating in particular geographic locations.