Insights Analytics Dashboard

The Insights Dashboard provides insight into the quality of customers your organization acquires, based on the number and percentage of authorizations by card type or other indicator, and contrasts that with the number of customers whose authorizations are successfully converted to deposits. There are four categories of indicators: Affluence, Prepaid, Corporate Customers, and Country of Issuing Bank.

Using these values and the related charts, your organization can decide whether the customer mix you attract yields maximum revenue potential, or if a change in marketing is required. By using the adjustable date range and reporting groups, you can compare the quality of customers between different business units and affiliates, or monitor the response to marketing campaigns.

Please refer to the Worldpay eComm Reporting and Analytics User Guide.